Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, Alterna believes that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why their products are: Pure. Proven. Professional.
Popular lines from your favorite salon brands and enjoy 100 percent gray coverage with beneficial ingredients that add shine, silkiness and permanence.
Improves hair growth with visibly more thickness peri- and postmenopause. Target root causes of thinning like hormones, stress, and metabolism with medical-grade, natural ingredients that support your whole-body health.
Professional hair dryers, curling irons, flat irons and hair brush harnesses heat so quality temperature control is a must to not damage hair.
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