Alterna's CAVIAR Anti-Aging Anti-Frizz Shampoo is formulated with a proprietary climate shield complex that controls the level of moisture in hair in the environment to keep stands smooth and soft—with less frizz for up to 72 hours. Pure caviar extract, rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D, help visibly improve the signs of aging hair: manageability, breakage, dryness, and dullness. A nourishing blend of Abyssinian, camellia, and avocado oils help to condition and smooth hair, restoring its strength and luster. This product is suitable for color-treated hair and free of DEA/TEA, petrochemicals, and synthetic color. Formulated without: Parabens, Sulfates, Phthalates. Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair. Brand Story We create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience