Introducing NEW Celeb Luxury Colorwash with Colorposit technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These 10 fun Viral Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral Fashion Color Care - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash with patent-pending, new advanced cleanse + Colorposit technology. 7 extreme colors + 3 pastels + 3 clears. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.