Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to instacool!
Staying true to hue is now easier than ever JOICO''s? glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair''s cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex?, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.

Directions:

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.