Joico Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. Neutralizes unwanted brassy, yellow tones Maintains the integrity of lightened, highlighted blonde or gray hair.
Benefits:
- Sweeps away impurities
- Helps maintain and brighten cool blonde and gray hair tones
- Gently cleanses
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