Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity® —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.*
Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
- Apply to clean, dry hair (¼-inch from the scalp).
- Process for 20 minutes.
- Rinse well with cold water for several minutes, rinsing each color separately.
- Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle Sealer, then rinse.
- Finish with K-PAK Hydrator.
- Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine, or Blonde Life shades.
- Wear gloves to avoid staining.
- After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the ideal base for vibrancy.
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