Incredibly mild, enriched with organic, plant-based oils, this vegan shampoo safely hydrates and strengthens dry hair and scalp restoring natural balance.

Organic hydration, gentle cleansing As in nature, healthy hair is all about balance. We formulated So Pure Moisturizing Shampoo with organic plant-based ingredients to oh-so-gently restore hair and scalp hydration. Our Moisturizing Shampoo is safe to use on color treated hair, and contains no sulfates leaving hair soft and shiny without stripping hairs natural oils Its part of our moisturizing in-salon treatment but we also recommend it for daily use, to extend the hydrating benefits at home. You can even use it as a body shampoo. For a luxuriously scented So Pure experience at home.