SoColor Cult Semi-Permanent direct dye color, ranging from the most vibrant to the softest pastels to allow stylists to create flirty, fun, and fierce looks that lasts up to 20 washes and leaves hair 5x more conditioned.
What It Does:
The acidic conditioning formula in SoColor Cult Semi-Permanent shades conditions as it deposits long-lasting true tone in 13 mixable shades.
• For the most vibrant results, apply on pre-lightened hair
• Clear shade to custom create new shades or for shine
• The Color Eraser allows you to seamlessly remove color when you’re ready to change your look
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