Pravana's Purify & Revive Cleanse is a lactic acid-powered deep shampoo that instantly removes hard water minerals, leaving hair hydrated, energized, and lightly volumized.
What It Does
• Removes hard water deposits instantly
• Plant based Lactic acid seals in the cuticle, locking in color
• Green coffee extract energizes hair and scalp
• Smoothes hair without weighing it down
• Promotes volume, vibrancy, and moisture
• Eliminates brassiness, unevenness, discoloration, and damage
• Hair is left weightless, lightly volumized, and moisturizes
• Maintains color treatment from home
How To Use
Wet hair and lather. Rinse thoroughly. Repeat if necessary.
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