ELC holistically combines Eastern botanical philosophy with natural oils and Western technology to create products as natural as possible that still deliver amazing performance. Our products are specifically designed to heal and protect hair and scalp. We use the finest natural botanicals and oils available to restore and maintain your hairs youthful beauty. We thoughtfully develop high quality products while maintaining standards that are gentle to the land we live in. From this philosophy we created the PURELAND product line. In PURELAND beauty we believe in purity in our products and the land we use to grow our conditioning botanicals. So, we use Natural Farming techniques. 100% plant based never tested on animals. PURELAND Beauty products are 100% plant based. They are cruelty-free and use high quality natural ingredients. The products are vegan, and they are never tested on animals. They do not contain any parabens and are free of sulfates. PURELAND products are packaged in boxes made from recycled paper. So why should you switch to natural hair care products? If you want to be healthy and want to know exactly what the ingredients are doing for you, then PURELAND is for you! The Path To Natural Beauty. NO Sulfates NO Parabens NO Artificial fragrance No Animal testing Read more All-natural foaming wash One of the distinguishing features between other hair care products is in the lather of the shampoo. Sulfates are typically added to boost the lather in shampoo products and make you feel like the shampoo is working. However, they are not necessary for the shampoo to work.